Whenever an email has not been delivered to a recipient, it is said to have bounced. However, there are many reasons why your emails could bounce. The intended recipient do not receive the massage when an email bounces. Because of this, the time and effort involved while crafting such massages go to waste. While email bounce is part of marketing campaigns, you don’t have to live with it.
It is usually important that a marketer is aware of the cause of bounced emails. While some bounces arise due to mistakes made by the sender, others arise due to networks and internet service providers. In most cases, bounced emails occur due to a problem with the recipient account or the email could be blocked from the recipient server. If email bounces, a message is usually sent to the sender from the recipient server.
Bounces are usually not the same. A soft bounce will occur when the email address of a recipient is experiencing a temporary problem. Although such an email might be delayed, it is not always stopped. In most cases, server reattempts delivery several other times for a several hours or days. However, the email is considered undeliverable when the retry period is over, and the email has not be delivered successfully.
If the email cannot be delivered permanently, it is said to be a hard bounce. To eliminate hard bounces, the emails that generate them should be removed completely.
Usually, email bounce rate can be eliminated or reduced. The following are some of the ways to reduce email bounce rate.
1. Clean up the list.
Bounce rate can be reduced by examining the contact list and doing a cleanup. Usually, you look for emails address that has been wrongly formulated. For instance, an email address without an @ symbol should be eliminated from the list. Although there is software that can do that automatically, a human eye would do no harm.
2. Ensure the sign-ups are good.
For you to send an email, you must have a contact. A good way to get contacts is through a web form or a sing-up form. Through the forms, you get people to fill in some information and email addresses.
3. Send confirmation emails.
Once a user signs up to your marketing campaign, you can send an email for confirmation. The email should contain a link for subscription confirmation. This way, you know whether sending an email is possible. When you get hard bounces, the email addresses should be removed immediately.
It is usually frustrating to get bounced email. By using simple ways, however, bounced emails can be eliminated.